Kerala Ayurveda
STORE DESIGN
Kerala Ayurveda’s flagship store in Bangalore needed to break away from the notion of Ayurveda as a messy and difficult therapy by making it accessible and inviting. The format was a mix of therapy, consultation, and a pharmacy and the store design integrated all three fluidly into an open space that was contemporary, minimal, and warm—the perfect blend of authentic Ayurvedic elements and modern retail.
The graphics celebrated the sensorial aesthetic by using techniques like laser etching, and screen printing, on canvas and wood.
CLIENT
Kerala Ayurveda Limited
Bangalore, India
DESIGN
Arati Iyer
Sreedevi Harris
YEAR
2008
COMPANY
Idiom Design and Consulting