2021 Giving Tuesday
DIGITAL CAMPAIGN
GivingTuesday is a global generosity movement that, in their own words, “unleashes the power of radical generosity around the world.” Blackbaud is one of the founding partners of GivingTuesday, fully supporting the mission since day one. Every year, Blackbaud puts out a toolkit with tips and tricks that help our customers prepare for GivingTuesday effectively.
Inspired from a collage look and feel, the visual language for the 2021 campaign was a subtle nod to the grassroots beginnings of GivingTuesday. The spotlight is on the hero of this movement—the individual—and a ripple effect is used to visually convey the concept of radical generosity that is part of GivingTuesday’s mission.
The messaging “Raise more good” is simple but powerful. It captures the essence of GivingTuesday and shows the many ways Blackbaud and our customers can help on GivingTuesday, and beyond.
DESIGN
Arati Iyer
Emilie Derbins
COPYWRITING
Meredith Jones
YEAR
2021
COMPANY
Blackbaud