Five Forty Five

IDENTITY DESIGN

A new entrant to the art world in Bangalore, Five Forty Five was an art gallery that aimed to bring affordable art to a whole range of demographics, from the connoisseur to the common man. Housed in a charmingly eccentric space that was previously the home of an art collector, Five Forty Five calls itself a place for experiences, reflection, and discussion.

The clean and contemporary logo is used as a dynamic container with ever-changing colors, patterns, and images serving as an abstract representation of the gallery space. A flexible visual identity system allows every piece of collateral to look distinct yet consistent.

CLIENT
Five Forty Five
Bangalore, India

DESIGN
Arati Iyer

YEAR
2011