100% Social Good
DIGITAL CAMPAIGN
Created to celebrate the launch of GivingTuesday, this campaign celebrated Blackbaud’s commitment to social good by using footage and photographs of Blackbaud employees volunteering.
The campaign featured a video that played on the NASDAQ tower the day before GivingTuesday, when Blackbaud rang the closing bell in honor of GivingTuesday.
Employees were encouraged to share videos talking about causes they are passionate about. These videos were used on social media to drive engagement on GivingTuesday.
DESIGN AND ANIMATION
Arati Iyer
COPYWRITING
Heather Lyman
VIDEO PRODUCTION
Sea Island Creative
YEAR
2021
COMPANY
Blackbaud