Quinnipiac School
LOGO DESIGN
Quinnipiac Magnet School was led by an extraordinary principal and a very dedicated set of teachers. However, they lacked a visual identity system that would communicate this vision and passion in a consistent and engaging manner. This was increasingly relevant in New Haven’s school choice scenario where Neighborhood Schools, Magnet Schools, and Charter Schools fought for attention, and choosing a school was an incredibly complex decision for parents. This would be the first New Haven public school to embark on such an exercise so it became even more critical to create a successful benchmark that other schools wanted to emulate.
Combining the forms of the seashell and the sun into a distinct symbol, their new identity balanced warmth and creativity with professional excellence. Inspired by the Quinnipiac River and the school neighborhood, the seashell stood for progress, growth, and excellence. The sun at the core of the identity is a symbol for knowledge, energy, and positivity and is the perfect representation of the values embodied by the school and its students.
Student artists created beautiful illustrations and self-portraits that were used to create a distinct visual language across their collateral. Their unique culture, strong community values, and excellent resources became the primary talking points.
CLIENT
Quinnipiac STEM Magnet School
New Haven, CT
DESIGN AND COPYWRITING
Arati Iyer
ILLUSTRATIONS
Student Artists at Quinnipiac Magnet School
YEAR
2015