The eponymously named Puravankara is a leading real estate developer in South India. Faced with intense competition, a complex marketplace and an evolving consumer they wanted an identity that would communicate their brand values, services and vision for the future to reinforce the strength of their relationship with existing consumers and attract prospective ones.
For Puravankara, it has always been about people—from delivering projects on time, to the focus on human centred design for their housing projects, to taking care of their employees—people are at the heart of everything that they do. This was encapsulated in their brand positioning 'Responsible and Responsive' and was the starting point of the identity design.
(This was one of the shortlisted design options.)
Puravankara Projects Ltd
SENIOR DESIGN DIRECTOR