Kurkure Diwali Gift Packaging

Kurkure
Festival Gift Box


Packaging Design


Kurkure, a popular Indian salty snack brand, wanted to do something different with their festival gift box. Diwali, one of the biggest Hindu festivals, typically sees a deluge of sweet and chocolate gift boxes in the market. A tongue-in-cheek interpretation of the traditional Indian art of miniature painting, the design was a nod to Kurkure's brand image of a rebel and its positioning ‘Twist on Tradition’. The regal color palette and graphics lent a beautifully festive note and encouraged consumers to think beyond the sweet boxes and choose an original option.

Kurkure Diwali Gift Packaging
Kurkure Diwali Gift Packaging
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CLIENT

PepsiCo

New Delhi, India


DESIGNERS

Anoopa John
Geetika Arya


SENIOR DESIGN DIRECTOR

Arati Iyer


ILLUSTRATOR

Raviraj Ullagaddi


YEAR

2013


COMPANY

Brand Union