Horlicks Original Range

Horlicks


Packaging Design


With over seventy years of consumer trust and popularity, Horlicks is an iconic Health Food Drink (HFD) in India with more than half of the market share in the category.

Previously, Horlicks had been following a divergent strategy across product variants with respect to packaging structure and graphics. The challenge was to develop a masterbrand strategy and create a compelling visual architecture that could facilitate their new width across all their existing products while providing a framework for future products.

Horlicks Original Range
Horlicks Lite, Women's Horlicks and Junior Horlicks
Horlicks Icons
Horlicks Back of Pack design

The new Horlicks range was united by a single structure across all HFD products to bring about consistency and create memorable brand recall on the shelf. A strong design logic and detailed brand guidelines made it easy for their agency to translate the design across all future products.

Horlicks Range
Horlicks Cookies and Creams

CLIENT

GlaxoSmithKline

New Delhi, India


DESIGNERS

Priya Patil
Mona Solanki
Anushree Kapoor


ILLUSTRATOR

Raviraj Ullagaddi


DESIGN DIRECTOR

Arati Iyer


YEAR

2010


COMPANY

Brand Union