With over seventy years of consumer trust and popularity, Horlicks is an iconic Health Food Drink (HFD) in India with more than half of the market share in the category.
Previously, Horlicks had been following a divergent strategy across product variants with respect to packaging structure and graphics. The challenge was to develop a masterbrand strategy and create a compelling visual architecture that could facilitate their new width across all their existing products while providing a framework for future products.
The new Horlicks range was united by a single structure across all HFD products to bring about consistency and create memorable brand recall on the shelf. A strong design logic and detailed brand guidelines made it easy for their agency to translate the design across all future products.
New Delhi, India