HDFC Life Logo

HDFC Life


Branding


One of India's leading private life insurance companies, HDFC Life wanted an identity that built upon the significant visual equity of HDFC Bank; the red and blue color palette and the recognizable square mark that stood for quality and trust.

The HDFC Life mark combines two dynamic forms into a square frame. The shape functions both as a monogram and a memorable symbol that graphically illustrates the brand promise of security, assurance and protection; and this is further built upon through the rest of the brand communication.

The logotype and the tagline Sar Utha Ke Jiyo (Live with Pride) were carefully handcrafted to suggest warmth, empathy and a personal touch.

Sar Utha Ke Jiyo
HDFC Life Brochure
HDFC Life Website
HDFC Life Icons
HDFC Life Brand Manual
HDFC Life Mug
HDFC Life Pen
HDFC Life Cufflink

CLIENT

HDFC Standard Life Insurance

Mumbai, India


SENIOR DESIGNERS

Priyanka Dilip
Mona Solanki
Jagadev Gajare


ANIMATOR

Jemma Jose


DESIGN DIRECTOR

Arati Iyer


CREATIVE DIRECTOR

Rob Andrews


YEAR

2010


COMPANY

Brand Union