Genpact Values Poster

Genpact


Organizational Values Design


India's leading BPO wanted to make a shift in business strategy, moving towards higher value consulting work. This required a culture change—a challenging task given its workforce of 40,000 people spread over 12 countries. Genpact's value framework was chosen as the vehicle for change, which involved re-articulating the values to make them more relevant for employees.

A visual vocabulary drawn from nature was used to break away from typical 'business communication' imagery and emphasise that these values must be lived instinctively. Bold colors and a strong typeface lent a vibrant and distinctive voice to the messaging and stood out in the visual clutter of a large office environment.

Genpact Values Poster
Genpact Values Microsite

Behavioral guides were designed to make it easy for employees and organizational leaders to imbibe these values into their everyday work life.

Genpact Values Book
Genpact Values Tshirt
Genpact Values Mug

CLIENT

Genpact Limited

Hyderabad, India


DESIGNER

Shahana Chatterjee


DESIGN DIRECTOR

Arati Iyer


CREATIVE DIRECTOR

Robert Andrews


YEAR

2010


COMPANY

Brand Union